Marketing

Leads (#)

Return on Ad Spend (ROAS)

Return on Investment (ROI)

Amount Spent ($)

Clicks (#)

Impressions (#)

Clickthrough Rate

Cost per unique paid click

Cost per paid lead

Paid - Instagram

Instagram - Leads (#)

Instagram - ROAS

Instagram - ROI

Instagram - Amount Spent ($)

Instagram - Clicks (#)

Instagram - Impressions (#)

Instagram - Clickthrough Rate

Instagram - Unique Click Cost

Instagram - Cost per lead

Paid - Facebook

Facebook - Leads (#)

FACEBOOK - ROAS

FACEBOOK - ROI

FACEBOOK - Amount Spent ($)

FACEBOOK - Clicks (#)

FACEBOOK - Impressions (#)

FACEBOOK - Clickthrough Rate

FACEBOOK - unique click Cost

FACEBOOK - Cost per lead

Paid - Youtube

YouTube - Leads (#)

YouTube - ROAS

YouTube - ROI

YouTube - Amount Spent ($)

YouTube - Clicks (#)

YouTube - Impressions (#)

YouTube - Clickthrough Rate

YouTube - Unique Click Cost

YouTube - Cost per lead

Paid - tiktok

TikTok - Leads (#)

TikTok - ROAS

TikTok - ROI

TikTok - Amount Spent ($)

TikTok - Clicks (#)

TikTok - Impressions (#)

TikTok - Clickthrough Rate

TikTok - Unique Click Cost

TikTok - Cost per lead

ORGANIC - Linkedin

Connection Requests Sent

Acceptance Rate (%)

LinkedIn Messages Delivered

Response Rate (%)

Connection Requests Accepted

LinkedIn Messages Replies

ORGANIC - Email

Messages Sent (#)

Email Open Rate (%)

Positive Replies (#)

Email Clicks (#)

Opens/Seen (#)

Bounced (#)

Bounce Rate (%)

Reply Rate (%)

Clickthrough Rate (%)